Lausanne: June 2014 The association of National Olympic Committees (ANOC) has unveiled its brand new logo, as its ambitious process of reform and modernisation continues under leadership of ANOC President Sheikh Ahmad Al-Fahad Al-Sabah.
The logo – made up of five interlocking ribbons forming a globe, each one representing one of the five Continental Associations –reflects the dynamism of the organisation and the universality of its global membership of 204 NOCs. Speaking about the new ANOC logo, ANOC President Sheikh Ahmad Al-Fahad Al-Sabah said: “This is a very significant moment in the history of ANOC and our Association’s evolution. We wanted our logo to reflect the modern and professional era that ANOC began at the XVIII General Assembly in 2012 and this logo does just that. It symbolises many of our values such as cooperation, innovation, transparency and respect while keeping at its very heart what is most important to us: serving the world’s NOCs and their athletes. “The logo was unanimously approved by the ANOC Executive Council in Kuwait in March and the feedback we have received has been excellent. Our members can see that it is yet another example of ANOC delivering on its promises to reform for the benefit of the NOCs. We worked in very close collaboration with the IOC during the approval process and now that it has been ratified by the IOC we look forward to implementing it with immediate effect.”
The logo is one of many tangible reforms ANOC will be delivering in the coming months as part of its on going commitment to modernisation. The new look will feature heavily in the launch of ANOC’s new website later this month and in July’s inauguration of ANOC’s new headquarters in the heart of the Olympic Capital, Lausanne. ANOC’s new logo was created by JTA Design – a branding, web development and design agency specialising in sport and the Olympic Movement in particular. The Association of National Olympic Committees (ANOC) was established in June 1979 during the Constitutive General Assembly in San Juan, Puerto Rico. Over the last 35 years, the number of National Olympic Committees (NOCs) whose interests ANOC represents has risen to 204.
ANOC is administered from its headquarters in the Olympic Capital, Lausanne, where it has been based since June 2010. When he ANOC President Sheikh Ahmad Al-Fahad Al-Sabah was elected in April 2012 his stated objective was to reform, modernise and professionalise the organisation in order to better serve the needs of the world’s NOCs. Under Sheikh Ahmad Al-Fahad Al-Sabah’s visionary leadership, ANOC has strived to protect and promote the collective interests of the NOCs by delivering an unprecedented level of assistance and support. ANOC also aims to build and strengthen the relationships between the NOCs and the Olympic Family for the benefit of the entire Olympic Movement.